Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. Flipkart aims to establish a global recognition as one of the leading ecommerce platforms. Blue ocean strategy, page 47 based on their research, kim and mauborgne found six approaches to reconstructing market boundaries which, collectively, are known as the six paths framework. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to. Flipkart envisioned to become indias number one online book store before launching. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. To join the free indie business book club, click here. Conversely, an organization who has something very novel and exceptional to offer for the. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. Get flat 5% back with amazon pay icici bank credit. The book mostly borrows from a range of over 140 strategic marketing moves within a period of over a century. Based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30. May 30, 2017 to join the free indie business book club, click here.
Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Blue ocean strategy is a bad book, but it is not your usual bad book. Value innovation value innovation is created in the region where a companys actions favorably affect both its cost structure and its value proposition to buyers. The fundamental premise of the blue ocean strategy is that as opposed to continuing to compete in the red ocean, you should try to find new space in which to sell your goods and services.
Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. All in all, blue ocean strategy is a book worth reading. Chan kim and renee mauborgne understands the value of creating a niche marketing approach for your product or service where your competition has not thought to spend advertising dollars thereby reducing ad spend and creating your own blue oceans strategy. The shortest path to the answer is the blue ocean strategy book. What are some successful examples of blue ocean strategy. An introduction to blue ocean strategy mba knowledge base. Buy blue ocean strategy, expanded edition revised ed.
To learn more about the power of blue ocean strategy, visit blueoceanstrategy. Jan 06, 2016 in their 2005 bestselling book blue ocean strategy w. The blue ocean strategy can be extremely rewarding, but can also be the most. This is the holy grail that marketers have been seeking since we began thinking about product differentiation, market segmentation, positioning, and all the. Consider this your guide to creating uncontested market spaceand making the competition irrelevant. Chan kim and renee mauborgne in the indie business book club.
The premise of the book is that companies can succeed by creating. Blue ocean shift is packed with realworld examples of organizations facing the same constraints we all face be they politics, bureaucracy, or limited resources that applied the very tools and process outlined in the book to shift from competi. Inside business 360,united states if you are still wondering whether to pick up a copy of blue ocean strategy, we hope this article will convince you. Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options. Blue ocean strategy is a book published in 2005 and written by w. Chan kimand renee mauborgne, with an objective to determine the strategy of flipkart. Make the competition irrelevant book online at best prices in india on amazon. The book caters to individuals, managers, and companies by providing valuable and authoritative resources on the topic. Blue ocean strategy 1creating blue oceans 3 2 analytical tools and frameworks 23 part two. Since the initial launch in 2007, flipkart has built a sound relationship for their loyal customers and followers.
Conventional business models are geared towards operating in. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. The book succeeds in showing how businesses, can outdo their competitors. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Blue ocean strategy is the fastest selling title ever published by harvard business school press, with a recordbreaking 36 languages sold. But despite the difference in form or function people go to the restaurant for the same reason they go to the. Value innovation strategy competes in an uncontested market space. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Formulating blue ocean strategy 3reconstruct market boundaries 47 4focus on the big picture, not the numbers 81 5reach beyond existing demand 101 6 get the strategic sequence right 117 fmkim. In a blue ocean because of the uniqueness of your offering you are able to service your customers in uncontested at least for now space. How to create uncontested market space and the make competition irrelevant 2005. First ecommerce website in india when popularity of internet increased.
Based on a study of 150 strategic moves spanning more than 100 years. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. By aggregating the greatest demand for a new offering, this approach attenuates the scale risk associated with creating a new market.
Jan 27, 2014 sustainability and renewal of blue ocean strategy sustainability can be traced to the following imitation barriers. Chan kim and renee mauborgne, professors at insead. Chan kim and renee mauborgne explicate two types of market growth strategies. Chan kim and renee mauborgne who studied over 150 strategic moves made between 1880 and 2000 in more than 30 industries. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. You may or may not agree with the central philosophy, but you will be inspired. Creating a blue ocean in indian retail ecommerce business.
In this frame changing book, kim and mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. While this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation. Blue ocean strategy is based on scientific research and a course at insead. The blue ocean strategy works to create an untapped marketplace outside of the traditional market boundaries. This book should be interesting for corporate strategy decision influencers, including executives, strategy analysts, corporate entrepreneurs, business owners, and strategy consultants.
Chan kim and renee mauborgne in their book blue ocean strategy. Buy blue ocean strategy book online at low prices in india. The seminal book blue ocean strategy has sold over 3. Authors deal with the phenomenon of blue ocean, a market space occupied by few companies where. Furthermore the blue ocean strategy was awarded with. Flipkart ensures to provide its customers with the best deals and offers that are more beneficial as compared to other competitive companies. In their 2005 bestselling book blue ocean strategy w. The strategy canvas provides a highly visual tool to help look at future options. Blue ocean strategy blue ocean strategy introduction blue ocean strategy is a marketing book by w. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. Using consumer problems to find blue oceans forbes. Jul 28, 2018 blue ocean strategy was coined by professors w. Value imitation does not make sense based on conventional strategic logic blue ocean strategy conflicts with the brand image natural monopoly.
This is a key component of achieving value innovation. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. Conventional business models are geared towards operating in the traditional market space. They represent businesses that may not be around today, or werent around until they came on to the scene. May 18, 2009 the book reveals the intuitive characteristics of good blue ocean strategy. How to create uncontested market space and make the competition irrelevant. There youll find all the resources you needfrom ideas in practice and cases from government and private industry, to teaching materials, mobile apps, realtime updates, and tips and tools to help you make your blue ocean journey a success. This case has been evolved on the book blue ocean strategy coauthored by w. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. There are many pros and cons of this strategy the main and considerable advantage of this strategy is the first mover benefit in terms of market penetration where the companies. In their bestselling book, blue ocean strategy, authors w. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w.
How to create uncontested market space and make the competition irrelevant is a book that shows how companies can create their own unique niches. It is being published in a recordbreaking 44 languages and is a w. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. This book offers useful tools for entrepreneurs to envision and open up new market possibilities.
Implications for firm strategy and industry configuration. Essay on blue ocean strategy a marketing book 1053. Blue ocean strategy is the result of research by professors w. Now, you can not only buy books online through flipkart, but also mobile phones, laptops, computer accessories, cameras, and lot of other categories. Flipkart is a leading destination for online shopping in india. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Blue ocean strategy this strategy says that it is the best to make a product or deliver a service. This blog article is a overview of some of the key points of the book by w. Flipkart, an indian book retailer founded in 2007, diversified into other product. The blue ocean strategy can be extremely rewarding, but can also be the most work intensive. They tend to offer far more insight how to unlock and grow a blue ocean. Presented by group 12b chiranjib saha daniel kunzler meghna verma sharvin bhatt vikas singh 2.
Often products or services from seemingly different industries can be a substitute for what your company offers cinemas and restaurants have few features in common. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Flipkart offers 10 million products across 70 different. Creating blue ocean drivers for blue ocean what is blue ocean untapped market space demand creation opportunity for high profitability, higher growth competition is irrelevant accelerated technological advances. This book brings the best of those articles together all in one place.
Pros and cons of blue ocean strategy essay example. How to create uncontested market space and make the competition irrelevant book online at best prices in india on. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. The economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. Innovation, new market space and creating demand are central characteristics. So bloomberg designed a system specifically to offer traders a leap in value, one with. To learn more about the power of blue ocean strategy, visit. Blue ocean strategy provides a systematic approach to making the competition irrelevant. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Pros and cons of blue ocean strategy essay sample blue ocean strategy makes the competition irrelevant by creating a new market space where there is no competitions. Reviewing the blue ocean strategy universiteit twente. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market. The first principle of blue ocean strategy is to reconstruct market boundaries to break from the competition and create blue oceans.
Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market. Blue ocean strategy is the most successful book on business masterplanning. Blue ocean strategy can be found on amazon blue ocean strategy. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Blue ocean strategy including examples and pdf download. Summary of the book conventional business models are geared towards operating in the traditional market space. Everyday low prices and free delivery on eligible orders. Chan kim and renee mauborgne, are both prominent professors at insead in fontainebleau, france.
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